The Racist roots of Skin-whitening and How we can overcome Hundreds of years of Cultural Conditioning

Big makeup companies tend to push out "color - correcting" products. These products tend to make one's skin color appear lighter to fulfill the beauty standard. So many skin whitening products are always promoted. 

It is a sad thing that women have to alter their appearance so they can feel accepted and loved by society. Although, confidence is a big part that is played as well. If someone does not feel confident in their own skin, they tend to change their appearance. I believe we all do this. It could be from the clothes we wear, to shoes, to makeup, hairstyles, etc. It's sad that society will always have a beauty standard and will always push that out onto other people. 

Makeup companies push out these skin care products that are promoted to hide dark spots, dark complexion, freckles, pigmentation, etc. Reading the article made me realize it does have a racist background. How low class people who would earn income by working on farms, would get these dark spots, their skin got darker, and pigmentation.

"Consequently, dark skin was associated with poverty, dirt, and a lack of intelligence, while fair skin was seen as clean, good, civilised and therefore, superior. Only the wealthy could afford not to work in these jobs and this division of labour perpetuated the ideal that light skin afforded you privileges and access to opportunities that were reserved only for White people with wealth."

The color of our skin should not even matter when it comes to "intelligence." Connecting the color to our intelligence is pretty inhumane.